Clifton Bridge GroupCLIFTON BRIDGEG R O U P
About

A more effective approach
to recruitment and acquisition.

The firms that attract the best advisers, leaders and acquisition opportunities are rarely doing so through recruitment or outbound activity alone. They are usually better known, better positioned and better understood by the market.

The Firm

A media-led model for financial services.

Clifton Bridge Group combines financial services media experience, audience development, campaign strategy, research, content, podcasts, webinars and recruitment expertise to help firms create that advantage.

This is a media-led approach to recruitment and acquisition. It recognises that before people make important career, succession or business decisions, they often need time to understand the firm, trust the leadership and see evidence that the proposition is credible.

The point is not to replace recruitment or acquisition expertise. The point is to make both more effective by solving the problem further upstream.

The Team

Specialist people, doing the parts of recruitment and M&A that matter most.

Founder

Alex Sullivan

Strategy & Media

More than twenty years building financial services media brands, audiences, campaigns, events and commercial partnerships. That experience shaped the Clifton Bridge model - if the market does not understand who you are, even the best recruiter or M&A team is working harder than necessary.

M&A Lead

Brian Swanson

Acquisitions & Transactions

Former financial adviser and firm principal with more than two decades across UK and international financial services transactions. Has sat on both sides of the table - buyer, seller and adviser-in-transition - and has advised on hundreds of millions of pounds of M&A activity across the IFA sector. Brings the rigour: qualification, scoring, discovery, readiness, Heads of Terms, due diligence preparation and post-completion thinking.

Recruitment Lead

James Ackland

Director, Talent & Recruitment

Over two decades of professional recruitment and talent placement across UK financial services, with significant C-suite experience building high-performing sales teams for leading wealth management and advisory firms. Scaled one business from 2 to more than 50 employees, and has led Training & Development, Sales, Operations and Marketing functions - giving him a complete view of how advice businesses actually run. His approach combines deep industry knowledge with a genuine commitment to matching the right people with the right opportunities, translating complex business needs into talent solutions that drive growth.

We also work alongside experienced recruitment partners to convert campaign-generated interest into credible candidate conversations. The principle is the same throughout: best of market practice, best of market people, best of market results.

Who We Work With

Ambitious leadership teams across UK financial services.

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Wealth management firms

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Financial planning firms

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Advice networks

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Consolidators & acquirers

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PE-backed leadership teams

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Mortgage, insurance & specialist firms

Next Step

Let's talk about your next phase of growth.

For all enquiries on our services please email Alex.Sullivan@CliftonBridge.group with the subject “Please contact me in regards to Clifton Bridge Recruitment and M&A”, or book an introductory meeting below.